Welcome to Business Bookshop...
Business Bookshop is the UK home of Marshall Cavendish publishers. We specialize in business books for people who want useful additions to, or supplements for, professional education and mastery.
If your interests are self-improvement in the world of business, then we can offer you many titles that will aid this process, giving you the skills you need to progress to the level you need.
Featured TitleClick for more...
The Small Print of Success
Product Description
The devil is in the detail when looking for greater success in the workplace. How to watch the eye contact patterns in meetings to understand who the key players are; what to consider before you meet a crucial contact for the first time; interpreting the dynamics in meetings; how to avoid becoming a victim of politics at work these are some of the specifics you need to learn in order to get ahead in your career. This insightful, valuable and practical book lets readers in on the finer details that make all the difference in their quest to achieve greater career success. Success at work is rarely due to hard work alone. This book teaches you the unspoken, and to most, unknown, secrets of what it takes to get ahead: the small print of success.
About the Author
David Thompson is a people and organisation development expert and consultant. He has worked in the fields of people development for over 15 years, holding positions within orgaizations such as Sainsbury's, Canon, Morgan Stanley, Merrill Lynch and, most recently, as Head of People & Organization Development for ABN AMRO, the global investment bank. He is the author of bestselling The Magic Blackberry (translated into 7 languages) and Career Heliu.
www.beyondthedots.com
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Updating...
Product Description The devil is in the detail when looking for greater success in the workplace. How to watch the eye contact patterns in meetings to understand who the key players are; what to consider before you meet a crucial contact for the first time; interpreting the dynamics in meetings; how to avoid becoming a victim of politics at work these are some of the specifics you need to learn i...
Best SellersClick for more...
The World Book of Happiness
In this fascinating and wide-ranging book, 100 top experts in the field of positive psychology from around the world (from Iceland to South Africa, China to Australia) reveal the findings of their research in the best way to find and keep happiness.
Without philosophical or spiritual speculations, this book provides clear insights based on worldwide scientific research. The subjects tackled include time, health, success, well-being, the future, compassion, genetics, freewill, humour, pain, choice, family, friends and more. It not only explores the individual, but also the well-being of groups, organizations and nations, resulting in a unique and spectacular global vision of happiness.
About the editor
Leo Bormans is a writer and researcher. He has immersed himself for the past two years in the research work of these 100 academics and translated their findings in a manner readily understandable to a broad audience.
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Write to Sell
The ultimate guide to great copywriting.
We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences.
Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.
Andy Maslen has spent over 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.
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Job Hunting 3.0
Skills and secrets to sell yourself
effectively in the modern age
Competition is fierce. Employers and recruiters
are becoming more skillful and discerning. Finding the job you want
today requires more
than a brilliant CV and the ability to answer tough interview questions.
Job hunting has become a sophisticated
game, and to play it well you must have the right set of tools
and skills that can really make
a difference. This book, based on a successful seminar taught at
a leading business school to high-flying business and MBA students,
provides tools, tips, skills and secrets to turn you from an amateur
to a professional player in today’s jobhunting market. You
will become more confident, maximise your achievements, increase
your opportunities and sell yourself more effectively by undertaking
this proven framework.
Listen to Richard Maun's interview in which he shares tips for successful job hunting.
Read how to get the most out of нour job interview.
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Play Your Brain
Adopt a musical mindset and change your life and career
Do you want to?
- Turn your brain in to a co-player, not an opponent?
- Create that crucial readiness to change - in yourself and others?
- Build a stronger repetoire - in whatever you do?
In 'Play Your Brain', award winning trainer Anette Prehn and neuro-science researcher Kjeld Fredens introduce a groundbreaking approach to coaching yourself: Through knowledge of how your brain works, combined with a playful, flexible, musical attitude in working along with it.
Here are simple yet powerful tools for achieving the goals in your life and career. Whatever your experience in other instruments, you can become a virtuoso at playing your brain - and playing your way to success.
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Room 121
A masterclass in effective writing and communication for business.
Two leading communications practitioners offer a masterclass in effective business writing in this lively, surprising and insightful book. Using the form and style of the blog, the authors exchange thoughts, ideas and methods with one another on the factors that make business communication and writing successful.
From packaging to annual reports, printed leaflets to brand programmes, policy statements to websites – the written word continues to play a dominant and significant role in virtually any organisation today and the way in which it communicates internally and externally. This book, combining the accumulated experience and wisdom of the authors, provides a set of rules that can be applied to any modern-day business writing situation seeking to grab attention.
- The ultimate book about business writing – by two leading practitioners in the field.
- The most original book about business writing and communication – engaging and accessible to read and learn from.
- Provides a set of golden rules to ensure the success of any business writing assignment/project.
- Essential reading for anyone with marketing, design, advertising or communications roles.
- The written word continues to play a significant role in virtually every organisations’ internal and external communication.
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Offers of the MonthClick for more...
The Brand Messiah
Sam Roberts is the head of one of the world’s most successful and stylish branding agencies. He is rich, good looking and in much demand by his corporate clients. Like the brands he promotes, Sam exudes a sense of control and success.
Then suddenly recession deepens and advertising budgets slump. Global confidence is at an all time low. Consumers are running out of trust and cash. Cynicism is the new capitalism. Worst is to come for Sam – a routine health check-up uncovers a veracious form of cancer. In one moment, Sam’s personal and business life is turned completely upside down.
But these events are the catalysts for change in Sam’s life. The Brand Messiah is a fitting modern-day parable and a compelling apocryphal tale for our times. It challenges readers to consider today’s values, relevance of ancient ethics, the role of the media as well as faith in their own principles and aspirations.
About the author
Jonathan Gabay is a leading brands expert and author of Soul Traders. He comments regularly on national TV (ITV, Sky and BBC) and newspapers on current marketing and business issues.
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Smart to Wise
Being smart, savvy and knowledgeable during the early stages of your career is one thing. Being wise, an accomplished expert and someone who is widely regarded as having created something of substance and value is the next level. This book shows you how to take the knowledge that you have and turn it into the wisdom that leads people to regard you as a trusted colleague, partner or advisor.
Smart to Wise sets out the 7 pillars that you must master, if you want to move from being seen as “smart” to being truly authoritative and trusted, and which will propel you on to the next level in your career and in the direction you want it to go. In mastering these 7 pillars, people at work, in your communituy and amongst your contacts will regard you as someone whose judgement and integrity they can trust absolutely, and to who they will look for advice, guidance and involvement in key projects and initiatives.
About the author
Mike Clayton is a consultant, trainer and highly sought-after speaker. He spent 12 years as a consulant at Deloitte Consulting and is the author of several business books.
Testimonials
“In Smart to Wise Mike has brought together a wealth of information, insights and wisdom to assist anyone in their journey of personal evolution. It is both theoretical and practical and will become an invaluable handbook for leaders, coaches, and all in the personal development industry.”
Simon Tyler, author of The Simple Way
“In a time of volatility, complexity and unprecedented change, Mike Clayton expertly highlights a simple, eternal truth: it’s not what we know that matters, but how we react to what we don’t know. This book helps to prepare your thinking, wherever you are, moving you from Smart to Wise.”
Jeremy Kourdi, editor of The Answers Series and
co-author of The 100: Insights and Lessons from 100 of the Greatest Speakers and Speeches Ever Delivered
“Clever, fascinating, useful, life-enhancing. It’s not often you can use those words together – but it’s a perfect summary of this book. If you read only one personal development book this year, make it Smart to Wise. Put it this way, I read it and now I’m re-reading it”.
David Thompson, bestselling author of The Small Print of Success and The Magic BlackBerry.
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The Small Print of Success
Product Description
The devil is in the detail when looking for greater success in the workplace. How to watch the eye contact patterns in meetings to understand who the key players are; what to consider before you meet a crucial contact for the first time; interpreting the dynamics in meetings; how to avoid becoming a victim of politics at work these are some of the specifics you need to learn in order to get ahead in your career. This insightful, valuable and practical book lets readers in on the finer details that make all the difference in their quest to achieve greater career success. Success at work is rarely due to hard work alone. This book teaches you the unspoken, and to most, unknown, secrets of what it takes to get ahead: the small print of success.
About the Author
David Thompson is a people and organisation development expert and consultant. He has worked in the fields of people development for over 15 years, holding positions within orgaizations such as Sainsbury's, Canon, Morgan Stanley, Merrill Lynch and, most recently, as Head of People & Organization Development for ABN AMRO, the global investment bank. He is the author of bestselling The Magic Blackberry (translated into 7 languages) and Career Heliu.
www.beyondthedots.com
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The World Book of Happiness
In this fascinating and wide-ranging book, 100 top experts in the field of positive psychology from around the world (from Iceland to South Africa, China to Australia) reveal the findings of their research in the best way to find and keep happiness.
Without philosophical or spiritual speculations, this book provides clear insights based on worldwide scientific research. The subjects tackled include time, health, success, well-being, the future, compassion, genetics, freewill, humour, pain, choice, family, friends and more. It not only explores the individual, but also the well-being of groups, organizations and nations, resulting in a unique and spectacular global vision of happiness.
About the editor
Leo Bormans is a writer and researcher. He has immersed himself for the past two years in the research work of these 100 academics and translated their findings in a manner readily understandable to a broad audience.
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The Brand Messiah
Sam Roberts is the head of one of the world’s most successful and stylish branding agencies. He is rich, good looking and in much demand by his corporate clients. Like the brands he promotes, Sam exudes a sense of control and success.
Then suddenly recession deepens and advertising budgets slump. Global confidence is at an all time low. Consumers are running out of trust and cash. Cynicism is the new capitalism. Worst is to come for Sam – a routine health check-up uncovers a veracious form of cancer. In one moment, Sam’s personal and business life is turned completely upside down.
But these events are the catalysts for change in Sam’s life. The Brand Messiah is a fitting modern-day parable and a compelling apocryphal tale for our times. It challenges readers to consider today’s values, relevance of ancient ethics, the role of the media as well as faith in their own principles and aspirations.
About the author
Jonathan Gabay is a leading brands expert and author of Soul Traders. He comments regularly on national TV (ITV, Sky and BBC) and newspapers on current marketing and business issues.
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Reinventing Yourself
Overcome your anxiety and fear when faced with life's problems and challenges.
- An international bestselling self-help book which teaches you how to overcome anxiety and fear when faced with life’s problems and challenges.
- No.1 bestseller and in top 10 non-fiction bestseller chart in Spain since May 2010 (selling over 30,000 copies) this is the first English edition.
- A practical and motivating self-help book written by a medical doctor/researcher who specialises in the human brain and mind.
- Aimed at a wide intelligent audience everyone must confront problems and challenges in life.
- Wide coverage expected in national, psychology, self-development and women’s media.
We all face obstacles and problems in life which often brings us to a standstill. Many people do not know what to do when their relationships go wrong, for example. Others would like to be more daring, more decisive or more successful. Yet, something gets in the way and they finally give up. When faced with adverse or unfamiliar circumstances, our natural reaction is to become anxious and negative.
A No.1 bestseller in Spain already (over 30,000 copies sold since May 2010), this book is designed to transform your outlook to life. By examining how the human brain works and seeing what is hidden in the depths of our minds, the author demonstrates how we can transcend the limits that our mind sets us. And consequently, we can control and overcome those automatic reactions (of fear and anxiousness) when faced with obstacles and problems in our daily lives.
Reinventing yourself does not mean becoming someone different, but instead, it means bringing our real self to the surface. It is in this new area of possibilities where creativity flows, along with the confidence and energy to transform our outlook to life.
Mario Alonso Puig is medical doctor and fellow in surgery at the Faculty of Medicine at Harvard University. His research focuses on the impact that mental processes have on our talents, health, energy and well-being. He delivers courses and lectures on leadership, creativity and stress management internationally.
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One Minute MBA
Insights from the C-suite on what they don’t teach you in business school.
- Based on original interviews with executives and managers, providing unique insights and advice on the challenges managers face today.
- Structured in similar fashion to a typical MBA course, each lesson/insight can be read in one minute.
- Essential reading for any manager with ambition to rise to senior level.
- Core stock title for the business section of any bookshop.
A goldmine of real management advice from current business leaders speaking from their desk.
Based on interviews with current CEOs, CFOs, COOs (the C-suite), this book takes ten core subjects from the business school curriculum and, for each subject, produces ten priceless lessons from real business life that can each be read in one minute.
Being a manager, executive or entrepreneur in business today is messy, political and unpredictable. No business school will teach you the daily reality of management life. By presenting insights from business leaders who are in the driving seat, this books lifts the lid on what it means to manage and what actually matters in daily business life. What you get is an alternative MBA course which based on real people, real challenges and real solutions.
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Make Your Website Sell
This book gives you the unique and proven 9 step strategy for outstanding online success.
Inside you'll find hundreds of powerful practical ideas, unbeatable strategies and simple how-to guides dedicated to increasing your profits.
Plus, you will discover exactly how to rapidly increase visitors to your website and turn them into customers.
Unique 9 Step Strategy
- Get into the web owner's mindset - why thinking differently will make you money
- Find the perfect web design partner - quickly and effortlessly without making a costly mistake
- Plan and build your website - on budget, on time and hassle-free
- Discover the 7 principles of Internet marketing - how using them will double your revenue
- Get instant traffic to your website - leapfrog your competitors to the top on Google
- Build lasting relationships with your customers - watch them buy from you again and again
- Turn visitors into customers - the top techniques for increasing sales from your website
- Get lasting traffic to your website - at zero (or almost zero) cost for years to come
- Analyse and Grow - unearth the truth about your visitors and use it to radically increase your profits
Written for people who don't want to become technical but do want to become successful online,
Make Your Website Sell is simply the ultimate guide to owning and growing lead-generating and ecommerce websites.
Perfect for veterans and Internet start-ups alike.
This practical and sales-oriented book aims to resolve two simple problems most web owners face:
how to get a website built well and then how to market the site in order to generate sales.
The author presents a non-technical, easy-to-implement blueprint to help any business achieve online
sales success. Starting with choosing the right web developer, to understanding the key principles
of web marketing, to getting long lasting traffic, to writing compelling online copy, to more
advanced marketing strategies and analytics, this book will make a lasting difference to a
company's web-based sales.
If you want to outstanding results then buy 'Make Your Website Sell' today.
About the author
For over a decade Jed Wylie has been at the frontline of web design and marketing as the Managing
Director of one of the UK's top web design companies. He has spent the last five years intensively
researching and testing the very best online techniques used by the top performing companies.
Join Jed's VIP Newsletter and check out his website at www.jedwylie.co.uk.
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