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BRAND IT
LIKE BECKHAM The Story of How Brand Beckham was Built. The story of the Brand Beckham machine, and how it created one of the greatest sporting icons in modern times. The brand is a global phenomenon: Beckham's appeal transcends countries, cultures, football allegiances and gender. This book explores what it is that makes the Beckham brand so resilient and so heroic. This author takes conventional branding theory to explain one of the greatest success stories in branding history. Thoroughly updated and revised new edition - in time for the 2010 World Cup finals.
ISBN 9789814302593
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