GENERATION Y FOR ROOKIES
From Rookie to Expert in a Week
Sally Bibb

Today’s organisation is increasingly dependent on people born between 1980 and 2000 – in other words those under 30, otherwise known as “Generation Y”. Whatever your own view of this age group, and whether you belong to it or not, making best use of Generation Y is critical to the future success of all organizations in the years ahead.

Right now, Generation Y provides up to 50 per cent of the workforce of some big companies. And when you realise that Generation Y has radically different values, attitudes and motivation from many of their older colleagues, it’s clear that understanding their outlook is essential – for running effective teams, also for keeping and nurturing the talent that’s needed for the future and for ensuring that you can respond to the needs of the Generation Y consumer.

Generation Y for Rookies is based on solid research, and packed with practical tips. Here is a tool-kit for everyone who is interested in understanding Generation Y. Managers, colleagues, teachers and parents who read this book will learn:
• Who Generation Y are, and why they are so different from the other generations in the workplace.
• How to attract, manage, engage, develop and keep them.
• How to make the most of their knowledge and talents.
• How to stand out from the competition and become a Generation Y magnet.

Written by one of the world’s experts on the subject, Generation Y for Rookies explains clearly and simply what makes Generation Y tick, and how to harness their intelligence and energy to a common purpose.

ISBN 9780462098804