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Generation Y for Rookies
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BANK 2.0
Brett King

July saw the UK launch at Blackwell's Bookstore, London. More information coming soon.

Brett outlines the major customer behavioural shift happening in the global banking sector, which led him to right the book, with Jim Banting. Click here to listen.

Perspectives
New thinking from our business authors

Outlook for 2010 – Marketing Communications
This year will be the year of social media marketing – blogs, Twitter, Facebook and the rest. Everyone from large corporates to one-man bands wants in. And its growing power is proof that the ability to write well is one of the core skills every organisation needs to survive in the digital era.

Corporations and voluntary sector organisations must learn how to connect directly with their audiences in ways that reflect the language they use among themselves. Bombastic sales claims and top-down "messaging” won’t wash with a market that has grown used to influencing - and in many cases controlling - the debate.

But they ignore traditional marketing channels at their peril. There may be anecdotal evidence for people making money through social media, but the bulk of companies' profits will still come from less sexy marketing channels: word of mouth, direct sales, direct marketing and subscriptions marketing.

Social media may be all about community and the exchange of opinion, but, ultimately, what counts in business is the ability to sell. Dress it up how you like, but if your copy doesn’t persuade people to open their wallets, your future will be a short one.

Andy Maslen


Outlook for 2010 – The Extra Mile
This year will bring opportunities and problems in equal measure. Continued tough trading conditions in many sectors and political uncertainly surrounding the general election will make many people nervous of branching into new areas or exploring too far from their familiar patch.

Like all recessions before, they throw up considerable opportunities for those who can turn customer dissatisfaction into new business. It has never been easier to start a business and reaching clients in large numbers. However, it has also never been easier for people to compare a proposition against others and compare prices, service levels and support.

We have entered the age of innovation where vast amounts of data are immediately accessible and differentiation is about the quality of vision. One way to improve your changes is to start exploring a number of possible career routes and seeing where they lead. This portfolio approach to our careers can lead to a great deal of flexibility and fulfilment. Perhaps then as others struggle with the blinkers on, you will be riding the recovery way ahead.

Jim Banting

Press Releases
The latest news on new titles from Marshall Cavendish

Job Hunting 3.0

Brand it Like Beckham

Dealing with Difficult People for Rookies

Emotional Intelligence for Rookies

Generation Y for Rookies

Growing Talent

Islamic Finance

The Magic Blackberry

The Seven Keys to Imagination

Tell an Outrageous Lie

Generation Y for Rookies
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Generation Y for Rookies
Sally Bibb

Sally's book for the Rookies series was BA's Inflight magazine, BusinessLife, Book of the Month for June 2010. Click here to read online.

The Seven Keys to Imagination

THE SEVEN KEYS TO IMAGINATION
Piero Morosini

June saw the UK launch at Blackwell's Bookstore, London, and the Spanish edition at the Madrid bookfair. Piero was featured in this article in the Independent, 24th June 2010 – 'An imaginitive approach for entrepreneurs' By Michael Murray

 


The Magic Blackberry
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Our competition to win a BlackBerry attracted over 1,500 people, all of whom completed the survey into how owning portable technology has affected them for a chance to win a Blackberry with 20 runners-up getting a free copy of the book. We hope to inform the lucky winners and post the results shortly - check out David's website for the latest.

The Magic Blackberry
Creating and nurturing the right relationships at work
David Thompson

The book was launched on 15th June 2010 at the Blackwells Business Bookshop in Holborn, London. For more information visit the website.

Click here to listen to the author discussing The Magic Blackberry with Jim Banting

Growing Talent

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GROWING TALENT
Edited by Hervé Borensztejn

Growing Talent was described as essential reading when reviewed in the June-july 2010 issue of European CEO magazine . Click here to read the review.

Get a Dog, Don't Work Like One
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GET A DOG, DON'T WORK LIKE ONE
Think differently about your work–life balance
Jim Banting

Get a Dog, Don't Work Like One was reviewed in Edge, being awarded 4/5 stars. Click here to read the review.

Get a Dog, Don't Work Like One was reviewed in BA Business Life, being awarded 8/10. Click here to read the review.

An extract from Get a Dog, Don't Work Like One featured in the 17th January issue of the Sunday Times. Click here to read the extract.

Get a Dog, Don't Work Like One was reviewed in Management Today, being awarded three stars and 'Best of Kind'. Click here to read the review.

About the author… Jim Banting is an entrepreneur who is involved in several businesses, ranging from internet start-ups, graphic design through to property development and digital media. He previously worked in the media division of Virgin and the Hollywood film studio Metro-Goldwyn-Mayer. He runs a creative services company in central London, which has many media clients including Sony Pictures, HarperCollins, Little Brown and Simply Media. He was the founder of a specialist property portfolio business for a range of investment syndicates, with a total value in excess of £10m, which enjoys above average yields and strong capital growth. He is also currently looking to establish an organic smallholding venture in the Sussex Downs.

More info… For articles, serialisation, interviews, review copies and more information please contact Kate Gordon on +44 (0)7980 921961or email kate@karenmccarthy.co.uk.

 

The Lost Logo

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HISTORY LESSONS
What business and management can learn from the great leaders of history
Jonathan Gifford

Jonathan's latest article, based on History Lessons was featured in the June edition of Strategy magazine. Click here to read more.

“Fascinating and highly relevant”
– Jim Banting, author of Get A Dog – Don't Work Like One

NEW Listen to Jim interviewing Jonathan about the book

History Lessons was reviewed in the Summer 2010 issue of New Business magazine. Click here to read the review

Jonathan's article: 'Come on Cameron and Clegg, promise us some cakes and ale', which parallels The present Labour administration with the puritanical Cromwellian regime, was featured in the Yorkshire Post on Sunday 4th April. Click here to read the article online.

Jonathan's article 'How business can learn from great leaders in history' based on some of the lessons learned in the book was featured in the Guardian's Saturday 13 March 2010 edition. Click here to read the article online.

The special offer for History Lessons was advertised in the June 2010 issue of History Today magazine. History Today has been in circulation since 1951 and is the world's leading popular historical magazine. To find out more about History Today click here.

Basic Instincts

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THE 100
Insights and lessons from 100 of the greatest speeches ever delivered
Simon Maier & Jeremy Kourdi

Click here to read the first of a ten-part serialisation fromThe Times on Wednesday October 21, 2009.

The 100 is available to pre-order, and has been advertised in the January 2010 issue of History Today and the March isssue of History Review. Find out more about the magazines here.

Basic Instincts

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BASIC INSTINCTS
Human Nature and the New Economics
Pete Lunn

"Lunn has assembled wonderful evidence of irrational economic behaviour for his contention that economics, as currently understood, simply does not explain the economy … [Basic Instincts] is a hugely enjoyable string of pearls … Read this book for the gems and the pleasing prose style” – review in The Mail on Sunday.

“In his lucid, radical and entertaining book, Pete Lunn makes a compelling argument that the most basic, and therefore, least examined assumptions of economics are utterly at odds with the evidence of how we actually make choices … This is an important book that both popularises and teases out the implications of an emerging revolution in thought” – review in The Irish Times.

Daily Telegraph online reading and interview with Pete Lunn.

Simply a Great Manager

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SIMPLY A GREAT MANAGER
The 15 Fundamentals of Being a Successful Manager
Mike Hoyle & Peter Newman

"Mike Hoyle’s and Peter Newman’s book Simply a Great Manager is the first work on management that this reviewer has read cover-to-cover in one sitting … Three and a half hours of superb advice written with great clarity, which a business coach would be unable to match in a week of counselling … It is highly recommended reading for managers at every level” – review in Professional Manager magazine.

" `Keep it simple’ is the main message of this practical read. Hoyle and Newman set out 15 principles or `virtues’ of great managers, which may seem straightforward but can be very effective when put into practice…I wish I’d read this when I started out in management. For anyone in a management role, including well seasoned managers, this book is worth studying” – review in Edge magazine.

The Ape in the Corner Office

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THE APE IN THE CORNER OFFICE
Understanding the Workplace Beast in All of Us
Richard Conniff

"Science writer Conniff has spent years studying wildlife in its natural environment. In the tradition of the British zoologist Desmond Morris, Conniff has put his observational skills to work at work. He considers hierarchies, leadership styles, communication and the rest in the context of our primate origins … Maybe it’s time to take another look at the hairy and not-so-hairy colleagues who surround you. After reading Conniff’s provocative analysis, you’ll never look at them in quite the same way” – review in Management Today magazine.

“ We know our place in the office pecking order and fear the big ape who gets to decide who makes top banana in our team. But are there lessons and strategies we can learn from the animal world that could help us to come out on top? That’s the question that Richard Conniff sets out to address in his new book, The Ape in the Corner Office. Following the tradition of Desmond Morris and his influential Naked Ape, Conniff sets out to take lessons learned from animal behaviour and apply them to our workplace. And the result is a quirky, thought-provoking and entertaining guide to surviving and thriving in the workplace jungle” – feature in the Irish Independent.

 

Get A Dog, Don't Work Like One • Jim Banting • The 100 • Jeremy Kourdi • Simon Maier • Jonathan Gifford • Andy Maslen • History Lessons • Business Bookshop • Business Books • Marshall Cavendish