No Fear
Business Leadership in the Age of Digital Cowboys.
Pekka A. Viljakainen & Mark Mueller-Eberstein

• Must-read business book for any manager and executive wishing to survive and thrive in the new business order.
• Author has been at the cutting-edge of business organisations and leadership, and provides essential advice for management in the future.
• Includes unique perspectives from high-profile experts and executives from around the world.

A word from the author

I truly believe that FEAR is the biggest factor preventing us from growing as business leaders, which is strange, because the world is more open to competition and growth than ever before. Borders are open. Goods, information and assets travel freely. Even consumers have changed. We are more willing to give our TRUST to bankers, shopkeepers and media houses, even if they are no longer located around the corner. So the world is open. Read more...

The book in summary

Old school, industrial-style leaders are in big trouble. Having just experienced the first small wave of globalisation, the mobile revolution and the consumer-driven economy. the next economic cycle (2011-2016) will be one where these key trends will be at the forefront of most businesses. Moreover, as digital technology develops further, the pace of change will accelerate. managers and executives need to meet these challenges and consequences head-on - and without fear. Read more...

About the author

Pekka Viljakainen has been at the cutting-edge of business organisations and their leadership for the past 10 years. In this book, he presents a manifesto for business leadership in the digital age. It sets out the agenda for masering the challenges of tomorrow ina truly global and people-oriented way. Moreover, for current and future managers, this book provides guidance on how to act and lead successfully in the new world. Read more...

Why buy this book? A video from the author is a good place to start...

Read a recent review on the book, from Business in India: Click here.