ROOM 121
A masterclass in effective writing and communication for business
Jamie Jauncey & John Simmons

Two leading communications practitioners offer a masterclass in effective business writing in this lively, surprising and insightful book. Using the form and style of the blog, the authors exchange thoughts, ideas and methods with one another on the factors that make business communication and writing successful.

From packaging to annual reports, printed leaflets to brand programmes, policy statements to websites – the written word continues to play a dominant and significant role in virtually any organisation today and the way in which it communicates internally and externally. This book, combining the accumulated experience and wisdom of the authors, provides a set of rules that can be applied to any modern-day business writing situation seeking to grab attention.

• The ultimate book about business writing – by two leading practitioners in the field.
• The most original book about business writing and communication – engaging and accessible to read and learn from.
• Provides a set of golden rules to ensure the success of any business writing assignment/project.
• Essential reading for anyone with marketing, design, advertising or communications roles.
• The written word continues to play a significant role in virtually every organisations’ internal and external communication.

John and Jamie will be speaking about the book on BBC Radio Scotland this Sunday on 'Business Scotland' between 10-1030am. Click here to listen on the iPlayer

Recently John and Jamie were in the Sunday Herald. Click here for more information.

John and Jamie recently spoke on BBC Radio 4, talking about the importance of more creative business writing, to tune in use the player below.

ISBN: 978-9814328593